Shop Fitting Supplies Ltd, of Preston Lancashire had an existing online store which was no longer fit for purpose. Their site had become out-dated and required a major refresh to compete with other suppliers.
We designed a new website for them, which focused on getting the customer to their target product within 3 clicks. No mean feat for a product database of over 20,000. The site was produced in Magento, the world’s most popular shopping cart platform.
Adwords & Email Campaign
Alongside the launch of a new website, we worked with the customer to improve and optimise a Google Adwords campaign. This involved reducing the cost per click, as well as targeting the most relevant and likely to convert keywords.
We worked on creating a re-marketing campaign so that website visitors continued to see effective adverts, as well as a Google Shopping campaign so that revenue was generated from well positioned product adverts. Additionally we also put together a launch campaign which involved the redesign of social media networks such as Twitter and Facebook, and a bespoke email campaign using MailChimp.