Our client Playdale Playgrouds, required a new design to compliment their incredible range of Playground Equipment. Playdale manufacturer bespoke playgrounds for customers around the globe, including Australia, Singapour, China and the UAE.
Our focus in the re-design was on usability, and providing the user with clearer calls to action and navigation points. We achieved this by introducing a more modern and visual mega-menu, and by better sign-posting enquiry methods.
As well as visuals, we wanted to ensure that technical elements were improved, and much focus was given to improving the load times of the site.
Based in Kendal, Cumbria, Metroplan are one of the UK’s largest manufacturers of office equipment. With a wide ranging customer base in the UK and overseas, it was crucial that the website could deliver an easy to navigate user experience, with clear calls to action, and routes to cart.
The site is developed on the Magento framework, and Make Us Visible worked extensively to deliver a customised product page layout, mega-menus and category views.
Our client Cartmel Cheese, required a website to showcase their prestigious collection of artisan cheese. The business is well established in the sector, but was not presenting products for online sale as effectively as their South Lakes based shop.
The team worked with Cartmel Cheese to understand the customer based and product selection. From this a navigation structure was developed, which allows the user to choose key attributes to take them to the most relevant product quickly.
The team also worked on an appropriate colour pallet, which was used to develop further areas of interest through the site, and to develop a very user friendly checkout process.