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PPC Cumbria – Adwords

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“Nobody counts the number of ads you run: they just remember the impression you make” Bill Bernbach, Advertising Pioneer.

Staying Ahead Of The Competition

Okay, so you have a website but how do you attract the right customers to your site at the right time? An effective pay-per-click campaign can be the ideal solution whatever your size of business. Google isn’t just a search engine, it is the world’s most popular paid advertising platform.  Unfortunately, AdWords can also be a huge drain on time and money if not managed well. We see companies time and time again who have a great budget who should be seeing great revenue but it is being wasted on a poorly managed campaign. Let us do the legwork, we are doing it everyday and without blowing our own trumpet we have the knowledge and experience to do it effectively and efficiently.

PPC Cumbria – What’s Included

We offer a service which is completely inclusive and covers everything required to firstly set up your AdWords PPC campaign and have a dedicated PPC Manager monitor it via Google Analytics. We manage everything including setting up merchant feeds, creating stunning graphics for remarketing campaigns, analysis of the activity on your website and ongoing advice about how you can better position yourself against your competitors.

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Our Approach

It’s a bit like a first date…..we need to get to know each other! The better we understand how your business works and what your goals are the better the campaigns will run. We will update you and report on a monthly basis on how your campaign is performing. We believe in complete transparency so that you can see exactly how your money is being spent, how the campaign is performing and most importantly the return for your advertising spend. As a client, we will give you full access to the Adwords dashboard, so that you can see how often your keywords were searched and clicked, how many sales were generated, and most importantly your spending limits.

The Advantage Of Adwords PPC

Adwords PPC advertising has some distinct advantages compared to traditional search engine optimisation, and offline advertising.  The key advantage is speed.  An Adwords account can be setup and running in hours, bringing traffic to your website.  Unlike the scattergun approach of Newspaper advertising, you can also see exactly which parts of your campaign are working, and which are not, so that you can focus your budget towards your services (or customers) which are more likely to convert into sales.

With Adwords, data is everything.  the longer your campaign runs, the more data we have, and the more it can be improved and optimised.  For example, if your website converts better in a certain town or city, we can adjust your budgets for that location.  If your website tends to have a higher conversion rate in an evening, we can push your budget towards those times.

Google Partners

This gives you the confidence that we know what we are doing and can rely on our expertise to confidently manage your campaigns to get the right results leaving you to concentrate on running your business! When searching for PPC Cumbria, you will find a number of agencies offering PPC management.  We are one of a few Google Partners, who manage Adwords text Ads, Google Shopping, display Advertising, and re-Marketing.

Technologies

One of the key advantages of having an agency looking after your Adwords account, is some of the key technologies we can use to improve your campaign.  You might like to take a look at one of our blog posts on the topic of ‘why your Adwords campaign needs a coder‘.  The benefits include;

Re-marketing – Setting up exciting image adverts and videos which your customers can see AFTER they visit your website?  We can make sure that your name stays fresh in the minds of your potential customers, for up to 90 days after they visit your site.

Display Advertising – We can graphic design image adverts at multiple sizes, to display on relevant websites.

Shopping – If you are looking to sell your products online, we can create complex Google Shopping feeds, so that your product information is sent to Google on a daily basis.

If you would like us to take a look at your account with a view to taking over your Adwords management, get in touch by completing the form below.

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